Social Media Addiction - Why Are We Addicted to Social Media? (2024)

Being Addicted to Social Media is a Behavioral Addiction

Behavioral addictions (or “process” addictions) are activities that a person regularly engages in regardless of any negative consequences they have on their lives. For instance, internet use—specifically social media use—can become addictive when overuse starts impacting them negatively.

When using social networking sites, people can get dopamine through the validation they receive from “likes” and positive comments on their posts. This constant stream of dopamine, the brain’s “feel-good” chemical, can cause social media users to visit these sites to continue feeling those positive sensations constantly.

Social media users might also use accounts to avoid negative feelings. Alternatively, someone concerned about world events may get into the habit of obsessively checking their social media for bad news. They might spend hours “doom scrolling” or mindlessly reading post after post featuring negative news and events happening worldwide.

Regardless of what led to a user’s excessive social media use, it can lead to addiction over time.

Other examples of behavioral addiction include:

  • Sex
  • Gambling
  • Shopping
  • Exercise
  • Food
  • Video Games
  • Porn

Potential Downfalls of Social Media

The internet allows us to learn new things, make purchases, and stay in touch with friends and family members across the globe. One of the largest benefits of the internet is social media.

Some of the most popular social media platforms and sites include:

  • Facebook
  • Instagram
  • TikTok
  • Snapchat
  • Twitter

Social media sites can allow us to keep up with friends and family and get the day’s news in an easy-to-consume way. When seeing loved ones face-to-face isn’t an option, social media messaging features help us stay in touch with the people we love regardless of the physical distance between us.

But while there are many positives to social media, there can also be a dark side to it. Social media has the potential to become addictive. Once your internet or social media use has reached a point where it starts interfering with regular activities, it might be a sign of a more significant issue developing.

Negative Consequences of Social Media

While there is nothing wrong with using the internet and social media, it is important to remember that it should be used in moderation.

Spending too much time using social media apps can have significant negative mental and physical consequences.

Some of these negative consequences of too much social media usage include:

  • Anxiety
  • Depression
  • Fear of missing out (FOMO)
  • Low self-esteem
  • Feelings of isolation and loneliness
  • Exposure to cyberbullying and negative behavior
  • Disruption in normal sleep and eating habits
  • Decreased physical activity
  • Ignoring the “real world”
  • Poor performance at work or school
  • Developing a warped sense of reality
  • Experiencing withdrawal symptoms when not on the internet or social media

Why Has Social Media Become Addictive?

Many social media apps are structured around receiving “likes” or positive feedback from other users. This validation from friends or strangers can cause the brain to release dopamine, the chemical in your brain that’s tied to the reward center.

Eventually, people start to go out of their way to seek positive affirmations to get more dopamine. Before they know it, they obsess over everything they post, constantly checking how many comments or likes their post has received and getting upset when a post doesn’t get the expected reaction.

Some apps, such as TikTok, are allegedly designed to promote addictive use. Media on TikTok gets delivered in short bursts to encourage continued scrolling and interaction. The hidden algorithm of these apps also tracks what you view and interact with so that it can continue to deliver content to your feed that you are more likely to enjoy.

With the design of many sites geared toward keeping you engaged, it’s easy for many people to struggle with self-control and overuse these apps.

October Meta Social Media 2023 Lawsuit

Recent developments have intensified concerns around social media addiction, especially among the youth. In a landmark case, Meta Platforms, the parent company of Facebook and Instagram, is being sued by a bipartisan group of 42 attorneys general. They allege that Meta’s design features, including those on Facebook and Instagram, intentionally promote addiction, targeting young users.

The accusation is further bolstered by internal documents leaked by a whistleblower, revealing the company’s research on the detrimental effects of its platforms on young users.

This lawsuit, coupled with the growing body of external research linking social media use to mental health issues, has reignited the debate about the responsibility of tech giants in addressing and mitigating potential harms caused by their platforms.

Warning Signs of Social Media Addiction

Once you have reached the point where your social media or internet use interferes with your daily life, it might signify a serious issue. However, problematic social media use can involve other features, even if it isn’t necessarily impacting your daily life.

Other additional social media addiction warning signs include:

  • Having the urge to check your social media accounts constantly
  • Problems in your personal life as a result of social media or the internet
  • Negative impacts on your physical or mental health and emotional wellbeing
  • Trying to cut back or stop and being unable to
  • Experiencing physical or mental discomfort when not using social media
  • Replacing hobbies and other activities you enjoy with social media usage
  • Using social media in unsafe conditions (e.g., while driving)
  • Reduced real-world social interaction
  • Experiencing one or more of the above symptoms and refusing to cut back on your use of social media

According to the American Psychiatric Association Diagnostic and Statistical Manual (DSM-5), someone experiencing two or fewer side effects suffers from a mild addiction. In contrast, a person suffering from six or more signs has a severe addiction.

Social Media Addiction Statistics

A 2020 survey shows Americans spend as much as 17 hours a day looking at screens. Below are some additional social media addiction statistics:

  • According to an Ofcom study, 98% of all young people between the ages of 16 and 24 in Western countries use the internet
  • Some experts estimate that as many as 10% of the U.S. population has a social media addiction
  • According to Facebook’s own research, roughly 12% of its users worldwide engaged in compulsive use of social media in 2021
  • A 2017 study of adolescents and young adults done by the NIH found that 4.5% of young people suffered from social media addiction
  • A University of Chicago Booth School of Business study found that people’s urge to check their social media pages is one of the strongest temptations in modern society
  • A 2016 study done in the UK found that women were more likely to suffer from a social media addiction than men
  • 27% of children who spend three or more hours a day on social media suffer from poor mental health
  • 55% of drivers report checking their social media while driving

Who’s at Risk of Becoming Addicted to Social Media?

Simply accessing the internet and using social media platforms doesn’t automatically mean you will develop a problem. Many people use the internet and social media without becoming addicted.

However, certain risk factors can increase the chances a person might develop addictive problems on the internet or social media.

  • Mental Health Issues: People who suffer from a mental health condition, such as an eating disorder or social anxiety, are more likely to develop an addiction—including social media addiction. For instance, a 2019 Texas State University study showed that people suffering from Generalized Anxiety Disorder tend to turn to social media to relieve their anxiety.
  • Other Addictions: Someone already addicted to something else, whether a behavioral addiction or substance use disorder, is far more likely to develop a social media addiction. In particular, people who suffer from a smartphone addiction are likely to suffer from a social media or internet addiction.
  • Outside Influence: Someone with a family history of addiction is likelier to develop an addiction. Additionally, adolescents whose internet usage is not monitored by their parents are more likely to develop problematic social media use habits than their peers with limited social media time.
  • Age: Younger people are more likely to become addicted to social media and the internet at a higher rate than older people. Teens between 13 and 17 develop internet and social media addiction more than any other age group.

Social Media Addiction - Why Are We Addicted to Social Media? (2)

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Accessibility of Social Media and the Internet

In the early days of the internet and even social media, you would have to sit down at a computer with internet access to access your favorite website or social media platform. Most people could only access the internet at work or school, a library, or specialty locations like internet cafes.

With the streamlining of internet and smartphone access, getting on the internet or checking out your favorite social media app has never been easier.

Social Media Addiction Assessment

If you or someone you know might be suffering from a social media addiction, it is important to catch it as soon as possible. Since there is a fine line between regularly using social media and having an addiction, it might not always be easy to spot someone who might have an addiction.

Below are some links to some helpful assessment tools:

Treatment for Social Media and Internet Addiction

If you have taken the test and it determines that you are suffering from a social media addiction or your social media usage has gotten out of hand, it might be time to get help.

Many people can successfully treat addiction to social media themselves before seeking professional help. The following are some ways in which you can have a healthier relationship with the internet and social media:

  • Delete all social media apps from your phone to limit your temptation
  • Turn off (or silence) your phone during important events like work, school, meals, and other important activities
  • Focus your attention on offline hobbies or activities
  • Turn off app notifications on your phone and computer
  • Make a point to spend more time in “real-life” social settings
  • Avoid taking your smartphone or tablet into the bedroom with you at night

Some people also do a “digital detox,” where they do not use the internet and/or any social media apps for a pre-set amount of time, typically a few days to a week. A digital detox can be a great way to break your problematic social media habits and reset your daily routine to one that doesn’t include checking your phone constantly.

Behavioral Therapy

If you have tried the above suggestions and they didn’t work or are looking for professional help, therapy is another popular option.

Since social media addiction is behavioral, behavioral therapy has been proven successful in treating these disorders—specifically Cognitive Behavioral Therapy (CBT) and Dialectical Behavioral Therapy (DBT).

Behavioral therapy helps identify the triggers that led to the development of the addiction and teaches people how to deal with future cravings or urges.

Medication

No medication on the market has been made specifically for treating social media addiction.

However, particular medications might be prescribed to address the underlying issue that led to the development of the addiction, such as a mental health condition or another disorder.

Support Groups

Support groups can be a great way to get the help you need in a safe and supportive environment. For those suffering from social media and internet addiction and looking to join a support group, Internet and Technology Addicts Anonymous (ITAA) is a 12-step support group for those dealing with different types of internet and technology addictions.

You can visit the ITAA website to find an ITAA meeting in your area.

Get Help For Your Social Media Addiction

While using the internet and spending time on social media is a big part of our society today, it is important to be conscious of the amount of time spent doing both things.

You can begin with a digital detox or by setting new habits around social media platforms. You can also join a support group that deals with social media addiction.

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Frequently Asked Questions About Social Media Addiction

Is social media addiction a behavioral disorder?

While not yet medically recognized as an addiction, social media addiction falls under the behavioral disorders category and can be treated.

What are the negative consequences of social media addiction?

Social media addiction can lead to issues such as “fear of missing out” (FOMO), anxiety and stress, changes in sleeping and eating patterns, self-esteem issues, and exposure to bullying.

What are the signs of social media addiction?

Someone suffering from a social media addiction might continue using social media or the internet despite the negative consequences of doing so. They might also spend time online or on social media instead of performing daily tasks.

Can social media addiction be cured?

Addictions of all kinds are not technically curable. However, social media addiction can be treated so you can return to living a healthy, well-balanced life.

Social Media Addiction - Why Are We Addicted to Social Media? (2024)

FAQs

Social Media Addiction - Why Are We Addicted to Social Media? ›

Why Has Social Media Become Addictive? Many social media apps are structured around receiving “likes” or positive feedback from other users. This validation from friends or strangers can cause the brain to release dopamine, the chemical in your brain that's tied to the reward center.

Why are humans addicted to social media? ›

How Social Media Works on the Brain. Studies have shown that social media has a powerful effect on the brain, and it can create stimulating effects similar to addiction. “Social media platforms drive surges of dopamine to the brain to keep consumers coming back over and over again.

What is the root cause of social media addiction? ›

The causes of social media addiction include addictiveness, stress and self-esteem, and social anxiety. These factors drive a person to continue with the excessive use of social media to clear out unpleasant feelings.

Is social media addictive to children? ›

Like drugs and alcohol, using social media too much is a behavioral addiction. Regularly scrolling through images, posting and receiving positive affirmation, and other stimuli create the chemical dopamine in the brain. This leads to feelings of pleasure and reward that make it difficult to stop the behavior.

What causes an addictive personality? ›

There are many factors that influence addiction beyond genes and biology. One of the most significant is the family milieu and early life experiences. Family interactions, parenting style, and levels of supervision all play a role in development of coping skills and susceptibility to mental health problems.

Why are humans attracted to social media? ›

Dopamine causes us to seek, desire, and search. Dopamine is stimulated by unpredictability, by small bits of information, and by reward cues—pretty much the exact conditions of social media. The pull of dopamine is so strong that studies have shown tweeting is harder for people to resist than cigarettes and alcohol.

Why is the internet so addictive? ›

Biochemical responses – the person's brain responds to the online rewards with 'feel good' chemicals and this biochemical 'high' encourages dependence. Escapism – the Internet is so absorbing that the user can forget about their problems or escape negative emotions while online.

What is social media the main cause of? ›

The more time spent on social media can lead to cyberbullying, social anxiety, depression, and exposure to content that is not age appropriate.

Who does social media addiction affect the most? ›

Teens and young adults are by far the most affected by social media addiction, with a shocking 40% of American internet users aged 18 to 22 years old reporting they have social media addiction. Among the next group, aged 23 to 38, 37% admitted to having social media addiction.

Why do people use social media? ›

Many Americans use social media to connect with one another, engage with news content, share information and entertain themselves. Explore the patterns and trends shaping the social media landscape.

What age is most addicted to social media? ›

Teenagers are the most addicted to the Internet and social media in general. Studies show that teens aged 15-16 are the most prone to develop internet addiction.

Why is TikTok so addictive? ›

Elements of TikTok, such as escapism, connection, and external validation, are likely to trigger the neural reward system. In essence, the surge of dopamine causes a person to feel good, lending itself to addiction risk. TikTok content is comprised of short videos that may serve to shorten a person's attention span.

Is social media toxic and addictive? ›

Mental health issues developing

Social media can leave those who are addicted to engaging with these platforms in a way that is detrimental to their wellbeing. This can lead to several mental health issues arising as a result of the behaviour, such as: Eating disorders. Depression.

What are 5 causes of addiction? ›

11 Possible Causes of Addiction
  • 1: Genetic Predisposition. ...
  • 2: Biological Factors. ...
  • 3: The Brain's Response to the Body. ...
  • 4: Early Childhood Trauma and Abuse. ...
  • 5: Social Influences. ...
  • 6: Mental Health. ...
  • 7: Family Dysfunction. ...
  • 8: Early Use.
Nov 25, 2021

Why do we get addicted? ›

This happens because addictive substances trigger an outsized response when they reach the brain. Instead of a simple, pleasurable surge of dopamine, many drugs of abuse—such as opioids, cocaine, or nicotine—cause dopamine to flood the reward pathway, 10 times more than a natural reward.

What are the roots of addiction? ›

The origin of addiction, particularly moderate and severe forms, begins most often during childhood, before any addictive substance is used or addictive behavior is stimulated. Addiction seemingly originates from exposure of normal neuropathways to toxic levels of normal neural substrates that regulate stress.

Why are humans so addicted to technology? ›

It can easily fulfill basic needs quickly and efficiently, such as stimulation, distraction, change in environment, and interaction. Technology addiction works very similarly to substance or alcohol abuse since it affects our pleasure systems by releasing dopamine.

Why has social media become so popular? ›

The internet has opened up communications across the world. Social networking has helped people expand their networks, add friends, enhance their careers, make connections, recruit employees, and find people with scarce skills, which summarizes the reason for its popularity.

How much of the world is addicted to social media? ›

According to research from the University of Michigan, an estimated 210 million people worldwide suffer from addiction to social media and the internet. Regarding US statistics, California State University reports an estimated 10% or 33.19 million Americans are addicted to social media compared to the average person.

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