Social Media Statistics Details - Undiscovered Maine - University of Maine (2024)

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Social Media Statistics Details - Undiscovered Maine - University of Maine? ›

There were 150 million new social media users between April 2022 and April 2023 – a 3.2% increase year-over-year. If we break those numbers down, it equals approximately 410,000 new social users every day – and 4.7 every second. People use an average of 6.6 different social networks each month.

More than half of the world now uses social media (62.6%) 5.07 billion people around the world now use social media, 259 million new users have come online within the last year. The average daily time spent using social media is 2h 20m.

What Percentage of Americans Are on Social Media? According to recent estimates, the number of active social media users in the US is 246 million in 2023, meaning 72.5% of Americans are on social media.

The world's biggest social media platforms

For context, three of these six platforms are owned by Meta. Furthermore, a total of 15 social media platforms now report at least half a billion active users. QQ (腾讯QQ) has 553 million monthly active users.

Worldwide digital population 2024

As of July 2024, there were 5.45 billion internet users worldwide, which amounted to 67.1 percent of the global population. Of this total, 5.17 billion, or 63.7 percent of the world's population, were social media users.

Research has shown that people who spend more time on social media tend to have fewer close relationships and lower levels of social support than those who spend less time on these platforms. 64% of Americans say social media has a mostly negative effect on how things are going in the U.S. today.

What age range is the most active demographic on social media? Millennials are the most active demographic on social media, with 68.8% of them estimated using social in 2024. In terms of daily time spent on social media, Gen Z tops the list with 35% using it more than two hours a day.

Among leading social platforms, the networks with the highest growth rates between 2020 and 2022 were TikTok/Douyin, Instagram, Snapchat, Pinterest and Twitter.

Results from the analysis of social media usage by gender show that while there are more male social media users (53.4% of the global population) than female social media users (46.6%), in terms of time spent, female users spend more time surfing social media every day—irrespective of age.

Which social media platform has the highest engagement? ›

TikTok: Bite-Sized Creativity and Viral Trends

As a result, TikTok boasts the highest average social media engagement rate by far compared to all other platforms (4.25%). Businesses leveraging TikTok's engaging format have reported significant spikes in brand visibility and user interaction.

Pinterest – Pinterest posts have an extraordinary half-life of 164,518 minutes (about 3.76 months), offering the longest content lifespan. This platform is perfect for timeless, high-quality visuals that steadily accumulate views and engagement.

According to research from the University of Michigan, an estimated 210 million people worldwide suffer from addiction to social media and the internet. Regarding US statistics, California State University reports an estimated 10% or 33.19 million Americans are addicted to social media compared to the average person.

Social media plays a big role in teen culture today. Surveys show that ninety percent of teens ages 13-17 have used social media. Seventy five percent report having at least one active social media profile, and 51% report visiting a social media site at least daily.

It has several benefits, including interacting with loved ones, networking, and sharing content and ideas on a platform. Nevertheless, there are drawbacks as well, such as issues with privacy, the dissemination of false information, and the possibility of cyberbullying.